Who?, What?, Where? When? and How? etc...

I've had a blog at http://chiragpatnaik.blogspot.com /(now http://chirag.patnaiks.in) since quite a while. This blog went through several name changes and changes in direction, till, way back 5 years ago, I finally renamed it to Marlinspike, inspired by Marlinspike Hall from my favourite comic.

Over time, I realised that it was more a personal blog. I always had this thought to write a professional blog , but the name Marlinspike was too good to use (or so I think) on a personal blog. So yet another name change for the personal blog, while this new one becomes... Marlinspike.

This blog is essentially a commentary on what is happening around us in media (MSM and otherwise) and Marketing. Yes, that means, pretty much everything under the sun.

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Social Networking for Grown-Ups...

So much is said about social networks and how catch all social networks are all the rage right now. But look back a few years and you see all a landscape littered with yesterday's stars. Friendster Hi5 and to some extent Orkut (Some may argue that Orkut is alive and kicking in India, but I beg to differ. Orkut isn't hip any mre, which means that over time it will slide into nothingness. After all which woman, wants 100 friend requests from absolute strangers) And not to mention that the hundreds of new social networks that pop up every other day. Clearly a gold rush is on. The acquisition of Desimartini by HT 's Firefly eVenture is a symptom of this gold rush. With the reported difficulties of Google & MS to monetise their respective ad properties of MySpace and Facebook, it is clear that we have seen all the hypergrowth we had to see, It will grow, there are after all several billion people on this planet but not necessarily to the point, wher

An Aggregator for Aggregators

Earlier this week a friend of mine popped up on messenger to ask me about a rumour regarding someone at one of my previous workplaces. So we got chatting about rumours, what is news and what is worth blogging about? So he suddenly asked are you on FriendFeed? My reaction, quite frankly was of bafflement? what is this now? I usually consider myself to be on the bleeding edge of technology, but I have been out of this watch-techcrunch-and-sign-up-for-everything-new-thing-that-gets-announced loop. After some moments of befuddlement on my part, I start adding the usual aggregator stuff, del.icio.us, Amazon wishlists, Google reader et al. And then I added Jassim (the aforementioned friend) and some other friends and suddenly a thought struck me: Firehose. It was like drinking from a firehose. after the first few minutes, I was complely zapped. this is impossible, first you had del.icio.us which kinda helped you to keep track of websites as an aggregator. Google reader to keep tack of n

The clash of the new age sellers vs traditional sellers

In the book “Clash of Civilisations and the remaking of the world order” Samuel P Huntington wrote: “The West won the world not by the superiority of its ideas or values or religion […] but rather by its superiority in applying organized violence. Westerners often forget this fact; non-Westerners never do.” The Indian retail space is rallying for a similar clash. Except instead of organised violence, it is the superiority in applying venture capital from abroad. If not already evident from the numerous court cases, administrative and legislative actions in the taxi space. Similar clashes have happened in the mobile retailing space where a mobile phone giant had to stop official sales to online stores because the general trade boycotted them. Today’s chemist strike is but another lesson. What are Chemists striking against? The arrival of online medicine stores. These stores like all such businesses before it seek to move the sale of medicines away from your corner shop into th

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