Tuesday, March 1, 2011

Contact Us or Not

Recently we were looking for a firm to handle a brand track. I listed down some prominent research firms and headed over to their websites for their local office contacts.

Guess what? Several email ids bounced. Yet other phone numbers were out of order. And the board lines I finally did get through to  did not know who to transfer the call to internally.

Mind you these are relatively large companies. No version control. No updates. Sigh! and we are supposed to be one of the most vibrant online spaces in the world.

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