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Showing posts from August, 2012

Why FlipKart will make the cut

Did you read today's article in TOI on Flipkart's funding round by Samidha? Amazed? shaking your head? Wondering about that story in Forbes?

While I can't comment on the valuation with any authority. It seems rich to me, maybe investors see value being created over time. I can comment on why Flipkart has made it as a brand. not because of the huge media spends, but an altogether different reason.

Here is why Flipkart will survive the current race amongst the ecommerce startups (including the newly arrived "German Brigade").

But first, two instances I want to illustrate, why.

Madhu Menon, who I follow on Twitter, a few weeks ago, made a comment (prompted by my recommendation of Homeshop18), which was on the lines of the following (I am paraphrasing). For the difference of only Rs. 200 extra, I would much rather go with Flipkart for the mixer-grinder than another provider. This is not an isolated incident, I have read many such tweets, especially those that val…