Skip to main content

Packaging as a service

Last Wednesday I was at the ASSOCHAM Packaging Summit 2012 giving a talk on the new opportunities for the packaging industry.

Very wisely (as I would discover at the event), at the outset, I decided to eschew the usual Packaging related topics. i.e. innovation, new trends, numbers, stats etc.

Instead, I talked about how the Packaging Industry could look beyond the traditional confines of rigid, flexible packaging etc. and look at their business as a service.

If you rewind a little over a hundred years or so, you will see the example of Levi's. Levi's made his fortune during the original California gold rush supplying riveted jeans.

And then fast-forward a hundred years from there, you have Bill Gates, who made his fortune by providing tools for the information age. As you would have guessed from the title, the analogy I drew was that in any gold rush, people who provide infrastructure (Amazon/Microsoft Cloud anyone?) are the ones most likely to walk away with the prize,

Which brought me to my core message to the audience. Packaging as a service.

This may seem a preposterous thought. How or why will this work/not work in India? My answer to that is a service by Exide, called Exide Bat-Mobile. A pure play commodity business with dozens of competitors. Enter: Bat Mobile. This service is a battery helpline.

When your car refuses to start, these guys will reach you in 30 mins. Check your battery. Jump start your car to get you home. No matter the make of your car or the battery.

Free of charge with no obligation to purchase anything. However, if  (and only if) you want, they will also home deliver a new battery to you.

You are saying this is a consumer business and therefore it works! Here is another example.


If you think about UPS as a business, what is the first thing that comes to mind? The transport goods.

Here is another business line, you may not know about. UPS also is (was?) the first tier warranty provider to HP printers and Toshiba Laptops.

In any recall that involves a recall to service center, the time to pick up and return is a fraction of the time to repair and turn around the device. So UPS tells its customers: Give it to us. you are going to have to outsource it anyway, why not outsource it to us.

Voila! a B2B commodity service is a value added service with better margins.

Heard about readymix concrete? Cement is a commodity. Now sold as a service.

Look at the scenario in India. Dozens of companies scrambling to participate in the online retail revolution. all of them are not going to survive. Yet all of them are going to need packaging as an essential part of what they do.

Nice margin business with very little risk. Hardly anyone blames packaging as a problem area.


maymay said…

Previously commenting on how to do steampunk charms, let me tell you whatever truly does the concept of 'steampunk' necessarily suggest. The concept of was made use of in 1980s as well as impressed by your Victorian age group when ever fake cartier capability was basically built. Typically the age group was basically governed from a number of delightful art form documents on one hand, not to mention tech develops at the various. The concept of "steampunk" was basically coined don't forget typically the importance of this only two leading breakthroughs of this instance. Typically the attraction of that fad might be raised by your practice misinformation articles have got shared in your Victorian age group. Steampunk charms is furthermore impressed by your Victorian age group. This unique form ever again launched gaining popularity in 2010. It does not take comprehensive forensics education Victorian attractiveness not to mention engine regions. Any sort of partner who is responsible for drew in opposition to owning a completely different particular charms section, will unquestionably need some steampunk charms through their carton. These charms might be typically a blend of out of date replica watches online gears, smallish brass stuff, old style suggestions for getting started, system regions, peanuts not to mention products, and so. Each one of fabrics add who incomprehensible not to mention very old look for ways to typically the charms section. Getting charms is very significant. Which means, how to do charms inside your home by using items that have a relatively steampunk appearance? Assigned here i list charms products you can test exclusively on your own.
This comment has been removed by the author.

Popular posts from this blog

Social Networking for Grown-Ups...

So much is said about social networks and how catch all social networks are all the rage right now. But look back a few years and you see all a landscape littered with yesterday's stars. Friendster Hi5 and to some extent Orkut (Some may argue that Orkut is alive and kicking in India, but I beg to differ. Orkut isn't hip any mre, which means that over time it will slide into nothingness. After all which woman, wants 100 friend requests from absolute strangers) And not to mention that the hundreds of new social networks that pop up every other day. Clearly a gold rush is on. The acquisition of Desimartini by HT 's Firefly eVenture is a symptom of this gold rush. With the reported difficulties of Google & MS to monetise their respective ad properties of MySpace and Facebook, it is clear that we have seen all the hypergrowth we had to see, It will grow, there are after all several billion people on this planet but not necessarily to the point, wher

An Aggregator for Aggregators

Earlier this week a friend of mine popped up on messenger to ask me about a rumour regarding someone at one of my previous workplaces. So we got chatting about rumours, what is news and what is worth blogging about? So he suddenly asked are you on FriendFeed? My reaction, quite frankly was of bafflement? what is this now? I usually consider myself to be on the bleeding edge of technology, but I have been out of this watch-techcrunch-and-sign-up-for-everything-new-thing-that-gets-announced loop. After some moments of befuddlement on my part, I start adding the usual aggregator stuff,, Amazon wishlists, Google reader et al. And then I added Jassim (the aforementioned friend) and some other friends and suddenly a thought struck me: Firehose. It was like drinking from a firehose. after the first few minutes, I was complely zapped. this is impossible, first you had which kinda helped you to keep track of websites as an aggregator. Google reader to keep tack of n

The clash of the new age sellers vs traditional sellers

In the book “Clash of Civilisations and the remaking of the world order” Samuel P Huntington wrote: “The West won the world not by the superiority of its ideas or values or religion […] but rather by its superiority in applying organized violence. Westerners often forget this fact; non-Westerners never do.” The Indian retail space is rallying for a similar clash. Except instead of organised violence, it is the superiority in applying venture capital from abroad. If not already evident from the numerous court cases, administrative and legislative actions in the taxi space. Similar clashes have happened in the mobile retailing space where a mobile phone giant had to stop official sales to online stores because the general trade boycotted them. Today’s chemist strike is but another lesson. What are Chemists striking against? The arrival of online medicine stores. These stores like all such businesses before it seek to move the sale of medicines away from your corner shop into th