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The Medium is the message - Are we the same?

Recently Hitachi unveiled what it claimed was million year storage media. essentially binary encoding micro-etched into a quartz crystal which is readable by a microscope.

There are a couple of problems, the crystal in itself will need to be protected for a million years, and a microscope protected (or invented again).

A truly million (or even a billion) year storage would be a living organism in itself. It propagates itself. DNA is the carrier as well as the information being transmitted.

The more you think about it, the more logical it seems that this is a good solution. The sum of knowledge encoded in our genes and developments in the environment triggering further revelation (insight/genius or whatever).

Which makes you wonder, if, (Paraphrasing Marshall McLuhan) we ourselves are the message.

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